Radio ITVT: "How Attribution Will Change Not Only Advertising, but TV Itself" at TVOT SF 2019

Radio ITVT: "How Attribution Will Change Not Only Advertising, but TV Itself" at TVOT SF 2019

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ITVT is pleased to present an audio recording of the TVOT SF 2019 session, "How Attribution Will Change Not Only Advertising, but TV Itself."

While we are making the recording available free of charge, you can also purchase a transcript of the session here: https://gumroad.com/l/uVbca

The session was described in the show brochure as follows:

"As the science of attribution--the ability to gain insight into the relationship between advertising spend and outcome--advances, it ... Maggiori informazioni

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